Market Your Blog Effectively

Blog Marketing Tactics

Blog Marketing Tactics, Tips, and Tricks That Help You Build Your Business.

Thursday, October 20, 2005

Make Use Of Trackback Links

Whenever you refer to other blog's posts or use a quote from another blog, use a 'Trackback Link'. So what is 'TrackBack Link'? A Trackback Link is a link that sends a message from one server to another letting it know that you've posted a reference to a post on it. What's cool about this is that you now have a link to your blog on the blog that you referenced. Cool, useful and respectful. Don't overdo it.

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Wednesday, October 19, 2005

How to Get Your Blog Talked About on other Blogs

To get your blog talked about on other blogs, create some content that would be interesting to other bloggers. Bloggers as a group have a relatively consistent set of interests. They care about entertainment (films, books), gadgets (iPods, TiVos, etc.), computers and the web – basically, imagine things that a slightly nerdy person with lots of free time would care about, and you've pretty much got it. If you need any further inspiration, take a look at the links from the front page of a site like or

Choose your subject, then write something controversial or amusing about it.

For example, if you've heard that Apple is releasing a new iPod the size of a fingernail, that's new. Note that you can do perfectly well guessing at new things, as long as it sounds plausible and you're good at predicting: you can often write an article announcing the obvious next step for a company with popular products and get linked from all over the place.

When it comes to amusing, you might try some kind of spoof along the lines of 'popular nerdy film/book in the style of nerdy thing'. For example, you might do a version Lord of the Rings as though it were being acted out in an IRC chat, or recreate the storyline of the Star Wars Trilogy with Lego (warning: both of these have already been done).

Controversy is the most fun thing to create, but it's not easy. You have to attack one of the bloggers' 'sacred cows', the things that they almost all seem to agree on. The best example of this is a guy who wrote an article called 'Why Your Movable Type Blog Must Die', criticising the software that most bloggers ran their blogs on at the time. It was linked from literally thousands of blogs, and received an enormous amount of traffic – if you want to find it, it's still ranked amazingly highly if you search for 'movable type'.

It's better to put forward controversial views that you genuinely hold and stick to producing amusing things that you genuinely find amusing, otherwise your insincerity will no doubt show in what you produce, and no-one will like it enough to link to it. What I'm saying, rather, is that you have to be in tune with the blogosphere's likes, dislikes, interests and obsessions, and write about things it cares about.

Once you've written something, here are a few ways you can get it out there.

1. Submit it to a blog or two, saying that you found this thing you thought they might like.
2. Link to a few related entries on other blogs, as this will create a 'trackback', automatically creating a link from their entry to yours.
3. You can also link to what you've done from a few weblog-style communities, where bloggers participate.

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Monday, October 17, 2005

Take Advantage of Free Advertising

Make use of free advertising vehicles as much as possible. You should test a wide variety of free advertising options like blog exchanges, banner and link exchanges, classifieds, newsgroups, ad swaps, joint venturing, viral marketing, web rings, message boards, trading content, etc. Don’t be afraid to try something new.

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