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Blog Marketing Tactics

Blog Marketing Tactics, Tips, and Tricks That Help You Build Your Business.

Sunday, November 06, 2005

'Social Bookmarking' As An Aggressive and Acceptable Blog Marketing Tactic

By Greg White

Social bookmarking websites are becoming more and more
popular. They allow you to save bookmarks online and
Tag/Categorize them with keywords instead of saving them
as bookmarks in the favorite's list of your browser.
This is particularly useful when your browser based
bookmarks have become unwieldy. It's also help since
you can access your bookmarks from any computer where
you have an internet connection.

I have compiled a list of Social Bookmarking websites from
a number of sources. You can find it here:

Once you have bookmarked them, you can view them, sort
them by category/keyword as well as see links from others
that have been categorized like yours.

You also establish RSS feeds for each category (tag) that you
'subscribe' to. This alerts you to new links in your areas of
interest. Your bookmark collection/RSS Feed becomes
viewable to others who can also copy your bookmarks to their
own collection. So now you can aggressively promote your
RSS feed to the RSS Directories and Search engines,
syndicate them and make them available to a much wider

Social bookmarking sites also help you to meet other people
who are interested in the same topics you are and who may
also have knowledge of web resources that you don't.

On Social Bookmarking sites, you first create an account.
Then you bookmark interesting and useful things in the area
of your interest or expertise. By doing so you create a
useful Feed. Once you've done that you intermittently,
(or aggressively), add useful and interesting items, (that
could use additional exposure), from your own content.
Make an honest effort to contribute USEFUL information
and links. This is all about sharing and exposure. Done
properly, you can be as aggressive as you want to be about
sharing information. You can share your blog(s), links to
your informational/resource sites etc. Think about the fact
that when you share links to other's resources, you're also
effectively promoting their content as well.

This is a way you can aggressively and ethically promote
your content and the content of others. I personally
have hundreds of gigabytes of my own information and
information of others, connected to my notebook. In the
final analysis, it's doing me no good what-so-ever just
sitting there. But by organizing it, online, I can help
myself, (getting organized, getting my content exposed,
etc.) and help others at the same time.

If you spice up your feed with too much sales and
marketing related or self promotional stuff, people
can and will easily drop their subscription to your feed.
And instead of gaining good will and doing a service
to the internet community you could get labeled as a
spammer and suffer the consequences.

So while being aggressive is possible and acceptable,
being careful to consider the best interest of the
community is certainly warranted.

Balancing being ethical and providing a useful service
to others with promoting your own content enables you
to be as aggressive as you like. But remember, in the
final analysis, others will make the decision on whether
it's ethical and useful or spam.

Greg White, Internet Marketer, Author, Consultant and Project Manager has been running successful web projects since 2001. His sites and blogs cover Blog Marketing Tactics, Internet Marketing Tactics and a variety of 'Niche' topics, in addition to starting and marketing profitable web project.

One Click to 200+ Social Bookmarking Sites  One Click to 200+ Social Bookmarking Sites


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